Well, this is not something that I can tell you—for obvious reasons, but what is interesting is that, as I have already said, we have a few galleries that have been with us from the very first edition, and I think that’s worth a highlight!
So, it is really special to have
Dorothée Nilsson Gallery from Berlin and
Baudoin Lebon from Paris coming back to photo basel 2025. Then I’d like to mention
Bildhalle from Zurich, which has never missed a show for the last 10 years, and certainly,
Galerie Esther Woerdehoff—I doubt there would be a fair without her. I feel tremendously grateful to these four for believing in us and our potential when we were just a blank canvas! Their attitude is quite a personal thing for me—they really are a family! And we always like to grow a bit with our galleries. We are keen on building a community with like-minded people who might be around for the next two decades. We are having our 10-years' anniversary so I think we could do another 20 years, maybe?
There is a gallerist couple who go for a swim in the morning and take a shower after the fair (because we have a shower for gallerists), and this informal approach is a nice example of the vibe we have. Certainly, it is no holiday for anyone, but at the same time, it is not something you see at other fairs, either. Yes, it is about money and business, but if you can combine that with quality time and a family-like atmosphere, the attitude becomes different.